Brand Research & Analysis
Competitive Audit
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What are my competitors doing?
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What are they doing in the market?
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Who am I competing with?
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How do they market themselves?
Brand Audit
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How are we marketing ourselves?
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What message are we sending to our customers?
Brand Perception
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How do our community members describe us?
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How do our employees describe us?
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How does our leadership describe us?
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What do we stand for?
Branding Strategy & Visual Design Guidelines
BRAND PURPOSE
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Why a brand exists.
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A mission statement.
UNIQUE VALUE PROPOSITIONS
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Business differentiators.
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What a brand does that’s different or better than the competition.
BRAND CATEGORY
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A group of companies with whom you compete.
BRAND NICHE
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A subset of a brand category that a brand wants to own.
BRAND POSITION
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What the market thinks of a brand.
PERSONAS
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Target audience. The groups a brand sells to.
VISUAL DESIGN GUIDELINES
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Brand tone, voice, positioning statement
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Logo (primary, secondary, logotype, icon)
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Font Families (for print, online, editorial)
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Colors (primary, secondary)
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Photography (style, logo placement)
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Iconography & Illustrations
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Graphic elements
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Stationary Guidelines
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Online Media Guidelines
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Email Marketing Guidelines
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Print Media Templates (postcards, mailers, fliers, ads, etc.)
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PR & Media Strategy
Implementation
Marketing Material
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Design business cards, email signatures, brochures, pitch decks, leave-behinds, banners, etc.
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Specializing in Annual Report design
Photo Sessions
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Professional headshots of team
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Lifestyle Photography
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Product Photography
Website Design
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Recommend changes to existing website that reflects brand & visual design guidelines OR
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Create brand new website (homepage, Landing Page, Blog, Calendar, FAQs, etc.)
Monthly Marketing Plan (Typical Plan)
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Target list of best clients to reach out to for Yelp, Google, and NextDoor reviews
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Social media content creation (weekly)
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Email marketing (every other week)
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Photography (one 1-hour session/month)
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Short Videos (15 & 30-second videos with specific call to action)
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Blog Articles (2 per month)
